Switch - A Practical Guide to Working in Public Relations and Communication by Catherine Arrow

Switch - A Practical Guide to Working in Public Relations and Communication


Moving into public relations from another sector? 
Arrived at an unexpected career crossroads thanks to the waves of COVID-19? 
Or new to public relations and wanting to know what to expect - and what's expected of you? 
Start your journey here and find out 
all you need to know.

SWITCH ON YOUR JOURNEY

WHAT IS PR?

Discover what public relations involves, understand the licence to operate and the different areas of practice.

WORKING IN PR

In house or consultancy? Public or private sector? Explore the types of working environments you will encounter. 

KNOWING HOW

A focus on the skills and capabilities you need to be a public relations or communication professional - what you need to learn and what you need to develop.

GOOD CONDUCT

Dive under the surface of professional conduct, ethics and behaviour - what's expected of you and what you should expect of others.

EVOLUTION

An eye on today - and an eye on tomorrow. Zoom in on digital-human relationship management, the challenge of data driven relationships, 'truthiness' and the capabilities you'll need to become an evolved practitioner.

NEXT STEPS

Resources and signposts to help you take the next step and make a successful switch into public relations and communication management.

What's included?

Video Icon 9 videos File Icon 4 files

Contents

WELCOME TO SWITCH
SWITCH - What you'll find here
4 mins
SWITCH - Module One - What is PR?
SWITCH Module One - What is PR?.mp4
2 mins
SWITCH Module One - Explaining Public Relations.mp4
2 mins
SWITCH Module One - Explaining the concept of Licence to Operate.mp4
3 mins
SWITCH Module One - Areas of Practice.mp4
2 mins
Total Recall - What is PR?
SWITCH - Module Two - Working in PR
SWITCH Module Two - Working Environments
24 mins
SWITCH - Module Three - Knowing How
SWITCH Module Three - Knowing How.mp4
17 mins
PR Knowledge Hub Switch Know How Links.pdf
181 KB
SWITCH - Module Four - Good Conduct, Ethics & Behaviour
SWITCH Module Four - Good Conduct Ethics and Behaviours.mp4
11 mins
PR Knowledge Hub Switch Ethics Links.pdf
102 KB
Switch - Module Five - The Evolved Practitioner
PRKH Switch Module Five - The Evolved Practitioner.mp4
19 mins
PR Knowledge Hub Switch Next Steps.pdf
115 KB
A Dangerous Deployment - AI in PR