Discover what public relations involves, understand the licence to operate and the different areas of practice.

In house or consultancy? Public or private sector? Explore the types of working environments you will encounter. 

A focus on the skills and capabilities you need to be a public relations or communication professional - what you need to learn and what you need to develop.

Dive under the surface of professional conduct, ethics and behaviour - what's expected of you and what you should expect of others.

An eye on today - and an eye on tomorrow. Zoom in on digital-human relationship management, the challenge of data driven relationships, 'truthiness' and the capabilities you'll need to become an evolved practitioner.

Resources and signposts to help you take the next step and make a successful switch into public relations and communication management.