{"heading":"SWITCH ON YOUR JOURNEY ","id":10194953,"theme":{"name":"none","colors":{"background":"#ffffff","button":"#ad97ef","buttonText":"#ffffff","heading":"#36434d","text":"#5e6971"},"background":{"blend":"multiply","blur":0,"contrast":75,"grayscale":100,"opacity":38,"url":null}},"button":{"text":null,"url":null},"alignment":"left","columns":{"1212018":{"button":{"text":"","url":""},"heading":"WHAT IS PR?","id":1212018,"image":"https://d31ezp3r8jwmks.cloudfront.net/7a2fmzojj1dpeqvodt4qpoe8nwa7","position":0,"text":"

Discover what public relations involves, understand the licence to operate and the different areas of practice.

"},"1212019":{"button":{"text":"","url":""},"heading":"WORKING IN PR","id":1212019,"image":"https://d31ezp3r8jwmks.cloudfront.net/nikcjvedpue65ddrz4saf2i2our2","position":1,"text":"

In house or consultancy? Public or private sector? Explore the types of working environments you will encounter.

"},"1212020":{"button":{"text":"","url":""},"heading":"KNOWING HOW","id":1212020,"image":"https://d31ezp3r8jwmks.cloudfront.net/mglpzwviz15d19adabmuuhv5frp6","position":2,"text":"

A focus on the skills and capabilities you need to be a public relations or communication professional - what you need to learn and what you need to develop.

"},"1212021":{"button":{"text":"","url":""},"heading":"GOOD CONDUCT","id":1212021,"image":"https://d31ezp3r8jwmks.cloudfront.net/jxajo3hkexefenotnofk4r3hrct0","position":3,"text":"

Dive under the surface of professional conduct, ethics and behaviour - what's expected of you and what you should expect of others.

"},"1212022":{"button":{"text":"","url":""},"heading":"EVOLUTION","id":1212022,"image":"https://d31ezp3r8jwmks.cloudfront.net/uwypp45sbdh749xoo8tr4m6vous7","position":4,"text":"

An eye on today - and an eye on tomorrow. Zoom in on digital-human relationship management, the challenge of data driven relationships, 'truthiness' and the capabilities you'll need to become an evolved practitioner.

"},"1212023":{"button":{"text":"","url":""},"heading":"NEXT STEPS","id":1212023,"image":"https://d31ezp3r8jwmks.cloudfront.net/rgdnn0rm9gap2ntd7t3wimhmwpst","position":5,"text":"

Resources and signposts to help you take the next step and make a successful switch into public relations and communication management.

"}}}